MGM Studios Plaza &
MGM Great Movie Journey
Attraction Type: Gift Shop/Exhibit
Location: Niagara Falls, Ontario
Years Operational: 2002-Present (Extreme Movie Ride 4D only), 2003-early 2010's (full complex).
Designer(s): Blacklight Attractions/Dark Rider, Iwerks
When the government of Ontario was selecting the location for the government-run Casino Niagara in the mid 90's, the Harry Oakes Company (HOCO) who owns the attractions on the south-west side of Clifton Hill apparently put in a bid to get the casino on their land, however it ended up going to the Falls Ave. Company, replacing the Maple Leaf Village mall between the Sheraton Foxhead and Sheraton Brock Hotels. This ended up being a financial injection large enough to start a bit of an attraction arms race against HOCO. After the rebranding of all the hotels in the Falls Ave. complex, the opening of Hard Rock Cafe and Planet Hollywood, and the additions of Hershey's Chocolate World and the Coca Cola Store, a massive 2002 expansion would be the next addition to the complex.
This expansion would focus more on new attractions to face Clifton Hill, consisting of Rainforest Cafe and WWE Niagara Falls. Bigger plans were in store for the Sheraton Fallsview however, which was connected to the former Louis Tussaud's Wax Museum building, dating back to an original section of the 1920 Foxhead hotel. Most of the Tussaud's building was completely demolished, little of which was saved and remodeled into a new structure as part of the 2002 expansion. The structure work for the new building was done done by architecture firm Raimondo + Associates. The same year, the basement of this new building would become a 4D motion theatre while work continued on the three floors above, as well as on the former mall that filled the second floor of the neighboring, now-renamed Sheraton Fallsview.
The Louis Tussaud's Wax Museum building which the structure for the MGM Studios Plaza would replace shortly after this photo was taken.
Deemed the "Extreme Movie Ride 4D", the theatre is a ride simulator built by SimEx-Iwerks, the leading name in motion theatre technology at the time, who was also building the Ride Theatre for the soon-to-open Great Canadian Midway at the same time. The ride is a moving theatre on a tilting platform which guests board to watch a 3D ride film, with the motion being the fourth dimension. A temporary attraction while the building was still being completed was a live magic show located above the theatre. The details of this show are extremely vague, as it only ran for one year. The theatre opened with the film "Dino Island II", which would remain a constant in the theatre for years alongside a revolving door of other secondary films. The first of these secondary films remains a bit of mystery.
The MGM Studios Plaza under construction in the former Tussaud's location, Fall 2002.
Three banners originally located on the side of the building featured Spiderman, the Cat in the Hat, and a dinosaur. Spiderman's banner featured the words "Live! Performances" on it, implying he was either part of the magic show or a walk around character near the complex. The Cat in the Hat and dinosaur banners both read "Box Office", implying that the original secondary ride film was based on the Dr. Seuss character. However, no evidence of this film's existence is available online, which would be incredibly strange for something based on an IP and officially licensed from one major company to another. By Fall of that year, the banners had been removed and "Mad Racers" was being shown as the secondary film, despite the building still not being completed. It's very possible that the original secondary film was Mad Racers from the start, and the Cat in the Hat was perhaps incorporated into the magic show, and Spiderman simply a walk around character, thus explaining the taglines on the advertisements.
Shots of the building under construction with the ride theatre and magic show already in operation, Summer 2002.
The MGM logo on the front of the building, 2004.
In 2003 the three levels above the theatre were completed, and the building officially opened as the MGM Studios Plaza. A large fiberglass sculpture of the MGM logo and the famous Leo the Lion replaced the banners on the side of the building, letting tourists know this was the officially licensed, real deal. The building would house the MGM Studio Store on the first floor, where guests could buy movie themed merchandise and memorabilia. This gift shop would later be connected through to Marvel Superheroes Adventure City when it opened next door in the Sheraton the following year. A two level walkthrough interactive museum called the MGM Great Movie Journey was located on floors 2 and 3. The museum held many real movie props, and was designed by Blacklight Attractions. In addition to showcasing screen-used props, it also acted as a behind-the scenes glimpse into movie magic, letting guests experience many special effects.
Entrance to the MGM Studio Store in 2004.
After watching a pre show on a small movie
screen, the screen would open, and guests would
walk through. Features of the experience itself are
vague, but one detail the attraction's designers
heavily promoted was a recreation of M's office
from the 007 franchise, complete with a sliding
bookcase revealing a hidden FX control room.
Located on the roof of the building would be the Pink Panther Balloon Ride, a Zamperla Rides "Samba Tower" ride model themed to the Pink Panther painting the neighboring building, seated atop the ride's center tower. The ride cars were themed to balloons attached to bucket of paint. Despite being a relatively slow moving, tame attraction, the elevation at which it existed and winds it would usually experience made it quite thrilling. Despite the Sheraton
towering above it right next door, it actually provided spectacular views of the Falls, which weren't blocked by the structure.
The sliding bookcase revealing behind-the-scenes movie magic in the Great Movie Journey, 2003.
The Pink Panther Balloon Ride atop the plaza.
Connecting all the attractions in the plaza was a large spiral staircase located at the front of the building, accessed from the MGM Store. The stairwell ran from the basement to the roof, although the ride theatre in the basement had its own additional entrance just down the Hill. Movie posters for various MGM films were placed along the stairwell and equipped with motion sensors. When a group of guests walked past, the poster would light up and play a sound clip of a quote from the matching film.
The impressive completed plaza in 2004.
The sign for the Pink Panther Balloon Ride. Judging by the poor condition of the neon signage below, this image was taken later in the attraction's life.
Despite being one of the most high-profile intellectual properties to ever have an attraction based off it in the Falls, it never matched the popularity of the other additions to the Falls Ave. Complex. Rainforest Cafe, WWE Niagara Falls, Planet Hollywood, Hard Rock Cafe, and Marvel Superheroes Adventure City are all far more frequently reminisced about, and (in the case of those that have also since closed) more vividly remembered. Very little documentation of the MGM Studios Plaza exists, aside for exterior shots of the building and a short promo from Blacklight Attractions discussing their work on the Great Movie Journey. While it would stick around longer than Adventure City next door held on to its Marvel branding, Adventure City lost its branding due to the fallout of Disney's purchase of Marvel, whereas the MGM Studios Plaza simply seemed to quickly fizzle out when the area began to change once the 2010's hit.
In the early 2010's, The MGM Studio Store became a generic gift shop despite retaining the MGM theming, and the Great Movie Journey shuttered. This was exceptionally strange considering the giant MGM logo, as well as the occasionally operational Pink Panther Balloon Ride, remained on the exterior of the building. This meant that despite the walkthrough closing and the store ceasing to sell MGM merchandise, the Falls Ave. Company was still paying the licensing fee (or MGM simply wasn't aware). A ride film based on the movie Happy Feet finally replaced the long running Dino Island II in the 4D Theatre in 2013, which was quickly replaced with another dinosaur themed film named "Terrapolis" in 2015. As mentioned above, the Pink Panther Balloon Ride's operating schedule became increasingly sporadic and random, likely running for the final time around 2014. For the years it was open past the Great Movie Journey, the staircase up to the ride actually took riders past the entrance and exit of the closed museum.
Around the time the Pink Panther ride stopped running in 2014, the gift shop became expanded arcade space for the connected Adventure City, with the MGM Great Movie Journey walkthrough above on floors 2 and 3 ending up being abandoned for almost 10 years. One somewhat creepy fact is that once the gift shop was replaced with the arcade and there was no employee monitoring the area, guests could easily slip upstairs to the abandoned attractions. But that's not all: the motion-activated movie posters along the staircase still worked, their once charming movie quotes now startling and eerie as they cut through the totally silent building, located just mere feet away from one of the busiest locations on earth.
Things sat this way until the building became the Niagara Distillery bar and barbecue restaurant in 2019, which occupies all 3 floors of the building (not including the basement). The Pink Panther Balloon Ride remained abandoned on the roof until after the pandemic in 2021, a horribly out of place relic of another time in the tourism industry, decaying in plain sight as the Hill changed around it. It was eventually sold to an unknown buyer in Europe and dismantled that October. By this point you might be wondering what the fate of the motion theatre was, but that's because there hasn't been one. The ride still operates, with its secondary entrance right on the Hill allowing it to operate without the rest of the MGM plaza. In fact, it even recently received a new animatronic dinosaur head on the front of the building, promoting the Terrapolis film, which has now been running for almost 10 years. The theatre is now all that remains of this once grand attraction that brought behind the scenes movie magic to The Falls.
Like the theatre itself, it's original sign is now the final remnant of the building's former glory.
The building as it appears today, complete void of colour and personality, especially compared to it's former self.